Selling Scents Online

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SCJBrands launched new Glade Scented Plug-Ins with a multi-page web site. I wrote all copy for sales pages – including descriptions of all those yummy scents – and figured out a way to navigate the site by scent, rather than product. You wouldn’t want to put a Botanical Breeze Plug-In in the same room as a Pine spray!

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Marketing copywriter and creative brand strategist specialising in direct response, healthcare, blogging and content creation