Initiated Museum’s First-Ever Membership Acquisition Campaign

Membership email written by laureljohnsoncopywriter.com

Along with my business partner, Kevin Leo, we encouraged the Field Museum to try a membership campaign via email. This successful first attempt generated a remarkable 33% open and 2% click-through rate.

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Membership email written by laureljohnsoncopywriter.com

Membership email for Field Museum

 

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Marketing copywriter and creative brand strategist specialising in direct response, healthcare, blogging and content creation