Selling Medical Texts by Adding a Personal Touch

Direct mail - sample written by Laurel Johnson, Copywriter, www.laurelcreates.com

I wrote several control-beating mailings for Mosby, one of the premier publishers of medical textbooks. With a teaser based on personal life experience, this was one of my favorites.

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Marketing copywriter and creative brand strategist specialising in direct response, healthcare, blogging and content creation