Confidence, Now Just 99¢

Coupon copy written by LaurelJohnsonCopywriter.com

Choosing color is the biggest stumbling block on the shopper’s paint buying journey. To help customers feel more confident about making choices, we designed a new “sample bar” display featuring 8 oz tester jars, tintable to any color. This online coupon was one of the tactics used to drive store traffic.

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Marketing copywriter and creative brand strategist specialising in direct response, healthcare, blogging and content creation