New tools help overcome a major obstacle on the shopper’s journey: choosing color.
Finding just the right color can stop many shoppers from buying paint. To make choosing a Valspar color easier, we created new chip rack brochures, customized to the way people shop.
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For shoppers who want color inspiration, we created 30 brochures, each filled with color-inspiring copy, the perfect white and a range of coordinating colors for a whole-home color palette.
For shoppers who know the exact color they want, a guide to the Best of the Best Valspar colors, complete with interior navigation to help pick the right color.