We Make Housecalls

Front cover for successful AAP catalog written by Laurel Johnson, Copywriter, www.laurelcreates.com

To help physicians save time, the American Academy of Pediatrics provides an extensive selection of books and brochures to distribute to parents. I wrote several direct mail packages and mini-catalogs to sell these materials into physicians, including this very successful piece.

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Marketing copywriter and creative brand strategist specialising in direct response, healthcare, blogging and content creation