Healthcare

Biopharma marketing brochure - writing sample by Laurel Johnson, Copywriter, www.laurelcreates.com

Achieve Market Success Faster

Capabilities brochure for start-up HEOR data analytics services.

Hospital marketing brochure - writing sample by Laurel Johnson, Copywriter, www.laurelcreates.com

Cancer Care, Close to Home

Marketing brochure guides worried patients.

Case study - writing sample by Laurel Johnson, Copywriter, www.laurelcreates.com

Determine the Total Cost of Care

Case Study: Total Cost of Care in CLL.

Cover page of White Paper written by Laurel Johnson, Copywriter, www.laurelcreates.com

How to Choose an HEOR Partner

White Paper: 10 key factors when choosing an HEOR partner.

Brochure cover for LLS Moving Forward

Moving Forward: Welcome to Survivorship

A 72-page patient education guide for young adult survivors of blood cancers.

Direct mail - sample written by Laurel Johnson, Copywriter, www.laurelcreates.com

Selling Medical Texts by Adding a Personal Touch

My all-time favorite teaser!

Front cover for successful AAP catalog written by Laurel Johnson, Copywriter, www.laurelcreates.com

We Make Housecalls

Just one of the many winning pieces I wrote for AAP.

Patient education brochure - writing sample by Laurel Johnson, Copywriter, www.laurelcreates.com

Your Baby’s Instruction Manual

64 pages of hands-on patient education for baby’s first week.