Digital

Coupon copy written by LaurelJohnsonCopywriter.com

Confidence, Now Just 99¢

Online teaser and coupon drive customers to store to buy paint samples.

Logo for www.hfttechnologies.com

How to Quadruple Search Engine Pickup

Increased clicks for HFT Technologies, Inc. by writing and structuring press releases for online distribution.

Membership email written by laureljohnsoncopywriter.com

Initiated Museum’s First-Ever Membership Acquisition Campaign

Acheived a 33% open and 2% click-through for this museum’s first-ever email membership campaign.

Cover card copy written by laureljohnsoncopywriter.com

Intranet Article Celebrates Volunteer Spirit

Intranet article celebrates Valspar’s full-court press to repaint Mercy Home.

Email product page written by laureljohnsoncopywriter.com

Launched “Clean Home Journal” Online Magazine

A fun project combining household how-to hints with sell copy for SCJBrands products.

Masthead for STET - the monthly magazine of Independent Writers of Chicago

Online Articles for Writers

A sample of online articles I’ve written.

Landing page written by LaurelJohnsonCopywriter.com

Selling Scents Online

This web site introduced new Glade Scented Plug-Ins