Portfolio

Direct mail - sample written by Laurel Johnson, LaurelCreates.com

A New Strategy to Welcome an Ancient King

Museum membership increased by 25% with the annual strategy I wrote and executed.

Pressing Customer Hot Buttons

A Winner! This self-mailer I wrote for OnStar beat three other mailers in a 4-way test.

Direct mail - sample written by Laurel Johnson, Copywriter, www.laurelcreates.com

Selling Medical Texts by Adding a Personal Touch

My all-time favorite teaser!

Front cover for successful AAP catalog written by Laurel Johnson, Copywriter, www.laurelcreates.com

We Make Housecalls

Just one of the many winning pieces I wrote for AAP.


Coupon copy written by LaurelJohnsonCopywriter.com

Confidence, Now Just 99¢

Online teaser and coupon drive customers to store to buy paint samples.

Logo for www.hfttechnologies.com

How to Quadruple Search Engine Pickup

Increased clicks for HFT Technologies, Inc. by writing and structuring press releases for online distribution.

Membership email written by laureljohnsoncopywriter.com

Initiated Museum’s First-Ever Membership Acquisition Campaign

Acheived a 33% open and 2% click-through for this museum’s first-ever email membership campaign.

Cover card copy written by laureljohnsoncopywriter.com

Intranet Article Celebrates Volunteer Spirit

Intranet article celebrates Valspar’s full-court press to repaint Mercy Home.

Email product page written by laureljohnsoncopywriter.com

Launched “Clean Home Journal” Online Magazine

A fun project combining household how-to hints with sell copy for SCJBrands products.

Masthead for STET - the monthly magazine of Independent Writers of Chicago

Online Articles for Writers

A sample of online articles I’ve written.

Landing page written by LaurelJohnsonCopywriter.com

Selling Scents Online

This web site introduced new Glade Scented Plug-Ins


Biopharma marketing brochure - writing sample by Laurel Johnson, Copywriter, www.laurelcreates.com

Achieve Market Success Faster

Capabilities brochure for start-up HEOR data analytics services.

Hospital marketing brochure - writing sample by Laurel Johnson, Copywriter, www.laurelcreates.com

Cancer Care, Close to Home

Marketing brochure guides worried patients.

Case study - writing sample by Laurel Johnson, Copywriter, www.laurelcreates.com

Determine the Total Cost of Care

Case Study: Total Cost of Care in CLL.

Cover page of White Paper written by Laurel Johnson, Copywriter, www.laurelcreates.com

How to Choose an HEOR Partner

White Paper: 10 key factors when choosing an HEOR partner.

Brochure cover for LLS Moving Forward

Moving Forward: Welcome to Survivorship

A 72-page patient education guide for young adult survivors of blood cancers.

Direct mail - sample written by Laurel Johnson, Copywriter, www.laurelcreates.com

Selling Medical Texts by Adding a Personal Touch

My all-time favorite teaser!

Front cover for successful AAP catalog written by Laurel Johnson, Copywriter, www.laurelcreates.com

We Make Housecalls

Just one of the many winning pieces I wrote for AAP.

Patient education brochure - writing sample by Laurel Johnson, Copywriter, www.laurelcreates.com

Your Baby’s Instruction Manual

64 pages of hands-on patient education for baby’s first week.


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