Portfolio

Direct mail - sample written by Laurel Johnson, LaurelCreates.com

A New Strategy to Welcome an Ancient King

Museum membership increased by 25% with the annual strategy I wrote and executed.

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Pressing Customer Hot Buttons

A Winner! This self-mailer I wrote for OnStar beat three other mailers in a 4-way test.

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Direct mail - sample written by Laurel Johnson, Copywriter, www.laurelcreates.com

Selling Medical Texts by Adding a Personal Touch

My all-time favorite teaser!

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Front cover for successful AAP catalog written by Laurel Johnson, Copywriter, www.laurelcreates.com

We Make Housecalls

Just one of the many winning pieces I wrote for AAP.

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Coupon copy written by LaurelJohnsonCopywriter.com

Confidence, Now Just 99¢

Online teaser and coupon drive customers to store to buy paint samples.

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Logo for www.hfttechnologies.com

How to Quadruple Search Engine Pickup

Increased clicks for HFT Technologies, Inc. by writing and structuring press releases for online distribution.

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Membership email written by laureljohnsoncopywriter.com

Initiated Museum’s First-Ever Membership Acquisition Campaign

Acheived a 33% open and 2% click-through for this museum’s first-ever email membership campaign.

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Cover card copy written by laureljohnsoncopywriter.com

Intranet Article Celebrates Volunteer Spirit

Intranet article celebrates Valspar’s full-court press to repaint Mercy Home.

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Email product page written by laureljohnsoncopywriter.com

Launched “Clean Home Journal” Online Magazine

A fun project combining household how-to hints with sell copy for SCJBrands products.

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Masthead for STET - the monthly magazine of Independent Writers of Chicago

Online Articles for Writers

A sample of online articles I’ve written.

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Landing page written by LaurelJohnsonCopywriter.com

Selling Scents Online

This web site introduced new Glade Scented Plug-Ins

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Biopharma marketing brochure - writing sample by Laurel Johnson, Copywriter, www.laurelcreates.com

Achieve Market Success Faster

Capabilities brochure for start-up HEOR data analytics services.

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Hospital marketing brochure - writing sample by Laurel Johnson, Copywriter, www.laurelcreates.com

Cancer Care, Close to Home

Marketing brochure guides worried patients.

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Case study - writing sample by Laurel Johnson, Copywriter, www.laurelcreates.com

Determine the Total Cost of Care

Case Study: Total Cost of Care in CLL.

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Cover page of White Paper written by Laurel Johnson, Copywriter, www.laurelcreates.com

How to Choose an HEOR Partner

White Paper: 10 key factors when choosing an HEOR partner.

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Brochure cover for LLS Moving Forward

Moving Forward: Welcome to Survivorship

A 72-page patient education guide for young adult survivors of blood cancers.

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Direct mail - sample written by Laurel Johnson, Copywriter, www.laurelcreates.com

Selling Medical Texts by Adding a Personal Touch

My all-time favorite teaser!

Read More
Front cover for successful AAP catalog written by Laurel Johnson, Copywriter, www.laurelcreates.com

We Make Housecalls

Just one of the many winning pieces I wrote for AAP.

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Patient education brochure - writing sample by Laurel Johnson, Copywriter, www.laurelcreates.com

Your Baby’s Instruction Manual

64 pages of hands-on patient education for baby’s first week.

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