About

Good copywriting leaves ripples long after your marketing effort ends.

So why hire Laurel Johnson, Copywriter?

For starters, I have everything you expect from a good copywriter…

  • 20+ years experience at top Chicago ad agencies – Frankel, FCBDirect, N.W.Ayer
  • Proven direct response winners – by the drawerful
  • Big ideas – at least everyone I’ve worked with says so
  • Tight editing – to AMA Manual of Style or AP Stylebook
  • Coffee – the darker, the better
  • Cats – just to fit the cliche of a writer

Plus, I bring you a few extras…

Lots of hats. Copywriter, Creative Director, even Director of Client Services after I “inherited” Leo Direct Unlimited, a boutique agency, after my business partner died suddenly. With experience seeing marketing programs from all sides – account service, list strategy, production – I have a better understanding of what it takes to get that Big Idea into the marketplace.

Medical and healthcare marketing experience. After working on several projects for medical associations and hospitals, I discovered I enjoy the “feel good” of healthcare messaging enough that I earned the University of Chicago Certificate in Medical Writing and Editing – a very thorough and rigorous program.

There’s one more hat – a literal one – which is my Instructor cap from US SAILING. This lead to a summer side job as an adaptive sailing instructor. Surprisingly, this side job has helped my writing: I’ve learned to adapt my communication style quickly to meet different people’s abilities and needs.

Click around my site. If you’re ready to hire a professional copywriter, contact me. If you don’t need a writer right now, leave a comment, click Follow or connect via LinkedIn so we can stay in touch!