More Sales Are in the Bag!

B2B sales kit - sample written by Laurel Johnson, Copywriter, www.laurelcreates.com

McDonald’s owner/operators had been creating their own direct mail and FSIs to drive traffic to their stores. Trouble was, these fliers weren’t necessarily within the McDonald’s brand guidelines. I wrote and creative directed this kit which introduces a template-based system that made ordering customized marketing materials as easy as ordering lunch. The result: this project bagged more than $1.000,000 in new billings for the ad agency.

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Marketing copywriter and creative brand strategist specialising in direct response, healthcare, blogging and content creation