Friend of a friend

Thank you, Danny. I was laid off two weeks ago, so today is the day I’m going to suck it up and try to expand my LinkedIn network further, even to people I used to work with. All the fears you mentioned – did they like me – do they have a grudge – are very dominant this morning. Thanks for a great post!

Danny Gregory

So, recently, a business associate told me I should further develop my network on LinkedIn. I know that’s sort of a horrible sentence but there you have it. I have business associates and they advise me to do things that probably have some purpose beyond my understanding. Generally I am okay with following their directives so long as they don’t involve public nudity or large amounts of money. They know more than me about some stuff.

The way LinkedIn works is by burrowing into your address book and your resume and your underwear drawer and pulling up long lists of names and smiling portraits and you are supposed to click on people who you know and want to link to. When you do, each person’s links are then joined to yours in an ever-expanding gyre of connections until every man, woman and Chihuahua on the planet is arrayed in concentric…

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Marketing copywriter and creative brand strategist specialising in direct response, healthcare, blogging and content creation