Blogging U

Blogging 201: My blog identity crisis

My Blog's Identity Crisis title card, laureljohnsoncopywriter.com

Lately I’ve been asking myself – why do I want to blog? Or, more accurately, who is my audience now?

Because I was a freelance writer, I had a portfolio website. My goal was to promote my skills to a narrow audience of creative directors and marketing managers.

Now I’m working full-time for a company – and loving it! I’ve no plans to go anywhere … so where does that leave my blog? Most of my site – especially the About page – is about getting work.

So I’ve decided to kick back and just have fun. I love writing, just for the sake of writing. Getting the feedback and idea exchange from the Blogging U challenges is icing on the cake!

But that means I’ll be stumbling around for a while, rambling on about whatever topic catches my eye, until I find my groove again.

Your likes, links, encouragement and comments keep me going. Keep ’em coming and I’ll do the same for your blog. Many thanks!

 

This entry was posted in: Blogging U
Tagged with:

by

Marketing copywriter and creative brand strategist specialising in direct response, healthcare, blogging and content creation

1 Comment

Comments are closed.